Side Project started as just that – a side project. It was actually a name given to a small group of hip hop dancers, who hung out and danced in a garage each Monday. And Ben started filming them. Things progressed from there, but the name stuck. Side projects are the things you do in your spare time, it’s the thing you love, it’s the thing you’re passionate about, it’s the thing you really wish you could do all of the time. We’re lucky enough to be living the dream - our side project is now our main project.
Side Project creates videos – we do concepts, development, production and delivery. We pride ourselves on creating inventive, honest and engaging films that will stand the test of time.
We’re wanderers at heart – we like to keep our work fresh and our perspective fresher. We love being on the road and sharing those journeys with everyone. In reality, we are based in Auckland the majority of the time, so we’re likely to be here when you need us! Check out our musings from the road in the blog.
Storytelling is a bit of a fashionable word at the moment, but we’re using it anyway (we’re on trend). We want our stories to be the kind that take you somewhere else for a moment or a few. We want to make the rest of the world disappear. We want to transport you and take your breath away. We want to carry you back, and take you home, and bring you along with us.